Digital Marketing Projects

JioHotstar brand study digital marketing project analyzing OTT platform strategy and competitor research
SEO keyword research analysis for MakeMyTrip travel industry and Healthline health industry using search volume and intent data
Nykaa buyer persona digital marketing research analyzing target audience demographics, behavior, and online shopping patterns
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Analyzed JioHotstar’s business model, competitors, and market positioning in India’s OTT industry. The project includes SWOT analysis, consumer insights, and value proposition research.

Conducted keyword research and search intent analysis for travel and health industries. Identified high-volume keywords, competition levels, and SEO opportunities for content strategy.

Developed a detailed buyer persona for Nykaa by analyzing demographics, lifestyle, digital behavior, and purchasing motivations of beauty consumers.

SEO content cluster strategy project for a South India travel blog focusing on topic clusters and internal linking.
SEO project analyzing meta titles and meta descriptions to improve search engine visibility and click-through rate.
Google Search Console and GA4 setup project for website analytics tracking and SEO performance monitoring.
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Researched travel keywords and built a content cluster strategy for a South India travel blog. Organized pillar pages and supporting articles with a clear internal linking structure to improve SEO visibility.

Analyzed SEO metadata and created optimized meta titles and descriptions using targeted keywords. The goal was to improve search visibility and increase click-through rates from search results.

Set up Google Search Console and Google Analytics 4 to track website performance and user behavior. Configured property verification and ensured accurate SEO and traffic data monitoring.